Whether at work or out on the town, Austinites thrive off of casual settings and casual wear. With free pickup and delivery, your doorstep turns into the closest laundry service near you. It plans to roll out a network of e-bike drivers to deliver laundry after a trial in London, and also lets customers select a "green travel route" on its app.ĭemand for Laundryheap has risen exponentially during lockdown, but Dimitrov remains confident that even after the pandemic the need for on-demand laundry services will remain high.The Convenient Way to Order Wash & Fold Laundry Service in Austin The company is also developing its green credentials, too. "Once we achieve this, our presence and brand awareness amongst our audiences only grows." "We aim to create a strong and reliable business network in the region," he explained. The company has undertaken thorough market research, Dimitrov explained, and uses these insights to reach out to local businesses and organizations who would benefit the most from Laundryheap's services. The company plans to roll out a network of e-bikes.īut most of Laundryheap's business is done through repeat custom, Dimitrov said, meaning that the company doesn't constantly have to work on converting new customers. US customers range from new parents to students, older couples, and corporate clients at hotels, restaurants, and bars, who are increasingly choosing to outsource their cleaning as hygiene remains pivotal during the pandemic. When returning the laundry bags, drivers place it on the customers' doorstep and notify them of this via Laundryheap's app. It launched a high-heat, virus-targeting wash, and now operates a contactless service.Ĭustomers leave their laundry outside their homes, which drivers collect. Laundryheap has also had to alter its offerings because of the pandemic. The company has adapted its services to meet the needs of US customers, including a 24-hour turnaround guarantee for its laundry services. But in US cities, we're seeing demand come from those who don't have access to good laundry facilities in their apartment buildings." "I came up with the idea for Laundryheap after forgetting to collect my suit from a dry-cleaners the night before an event, and envisaged the business would come to the benefit of other forgetful, like me - and this really characterises our London market, for example. Laundryheap offers a contactless service via its app.īut methods that are successful in one country don't necessarily work in another, especially in the middle of a global pandemic. Only once we're sure we've achieved this in one market do we move onto another." "This involved reinvesting profits back into the business in order to strengthen our model and enable us to build a profitable business that customers can trust. Instead, the company spent the last six years developing a path to sustainable growth. "We've never focused on the kind of 'growth at any cost' expansion that other on-demand businesses have," Dimitrov said. Laundryheap has high ambitions for its expansion in the US, but credits its success to its steady business growth over the last six years. The US laundry care market is set to reach $12.3 billion in revenue by the end of 2020, estimates from Statistica show – the world's most valuable laundry market with revenue around five times bigger than the UK's.Īmong the US's roughly 35,000 coin-operated laundromats alone, sales totaled $4.6 billion in 2019.īut the industry has no major players, according to the Coin Laundry Association. Read more: The 11 best industries for entrepreneurs to start profitable businesses right now The company was founded in the UK in 2014 and has since expanded to cover the Middle East, Singapore, and other European countries.īut in September, the company launched operations in Los Angeles, San Francisco, Boston, and New York City after a soft launch across other East Coast cities. This is particularly popular with corporate clients who know they will have regular laundry loads. The company takes the laundry to the businesses it has partnerships with, including a growing number of family-run launderettes, who clean the laundry.Ĭustomers can pay for each load separately via its website or app, or arrange a subscription service. Laundryheap is an on-demand service offering door-to-door laundry and dry-cleaning. "More and more businesses are finding value in outsourcing tasks to help them deliver their services in the cleanest, safest way possible." "There's huge pressure on these businesses to keep their customers safe," Deyan Dimitrov, CEO of Laundryheap, told Business Insider. This is especially the case for corporate clients like hotels, restaurants, and bars, where their hygiene and safety is paramount in keeping them afloat during the pandemic. This story is available exclusively to InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
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